Overview
As a new business, Physique Fit had limited marketing assets and were looking to create a new, fresh brand.
Physique Fit were after a bold and modern visual identity for their new personal training and fitness business. The project involved developing a full brand identity and applying it consistently across a range of both digital and physical touchpoints, helping establish a strong and professional presence from launch.
Scope of Project
Brand identity design
Logo design
Website design and build
Signage and environmental graphics
Social media graphics
Print and promotional materials
Brand mockups and visual assets
Project Summary
The project began with the development of a bold and versatile logo, designed to work consistently across digital platforms, signage, social media, and promotional materials. Typography, layout, and a dark colour palette with strong accent colours helped create a premium and motivational feel without relying on clichéd fitness branding.
Alongside the visual identity, I worked as part of a wider marketing team on the design and layout of the website, helping to create a responsive and user-friendly experience that clearly communicated the brand and services offered.
The branding was then rolled out across a range of supporting materials, including gym signage, promotional graphics, and social media assets, creating a consistent and recognisable brand presence across both digital and physical environments.
Gallery
