THE CHALLENGE
Evolving the MyFutureChoice Brand Across Web & Print
MyFutureChoice is a well-established careers and education platform supporting students, schools, and parents in making informed decisions about future study and career pathways. With a broad and varied audience, the brand needs to communicate clarity, trust, and accessibility across both digital and offline touchpoints.
It has been a multi-disciplinary project covering UX and website design alongside ongoing digital and print communications.
The platform already offered a strong service, but the visual communication needed refinement better to reflect its professionalism and scale across multiple audiences.
Key challenges included:
Presenting complex information in a clear and accessible way
Ensuring consistency across web, print, and promotional materials
Balancing a professional tone with a student-friendly, approachable feel
Strengthening the visual identity while retaining brand recognition
Creating a flexible system that could work across varied formats and outputs
My role involved supporting the development and maintenance of the website, focusing on UX improvements and user experience design to ensure clarity and ease of navigation.
Alongside the digital work, I created a range of supporting materials, including newsletters, email campaigns, and print assets, helping to maintain consistent communication across multiple channels.
THE APPROACH
Rather than reinventing the brand, the focus was on refining and unifying the existing identity to create a more cohesive and structured system across all applications.
Typography and layout systems were tightened to improve hierarchy and readability, particularly for content-heavy materials. This ensured key information remained clear and digestible whether viewed digitally or in print.
A more considered approach to spacing, alignment, and visual rhythm helped bring consistency across all brand outputs. Colour usage was refined to reinforce a more confident, professional tone while maintaining accessibility for a younger audience.
Alongside the digital applications, a significant part of the project involved the creation of print-based materials, including promotional literature and supporting marketing collateral. These pieces were designed to work seamlessly alongside the digital assets, ensuring a unified brand experience across all user touchpoints.
UX / Website Design
Print & Supporting Materials
Digital Communications
OUTCOME
The updated design direction delivers a more unified and scalable visual identity for MyFutureChoice, improving clarity and consistency across both digital and print applications.
The strengthened system supports clearer communication of a complex service, helping users navigate information more easily while reinforcing trust and credibility across educational and institutional audiences.
The inclusion of cohesive print materials alongside digital assets ensures the brand is fully consistent across real-world applications, from online platforms through to physical marketing and outreach materials.
Overall, the refined system provides a stronger foundation for ongoing growth, giving MyFutureChoice a more confident and adaptable visual presence.